at second glance
concept
the original idea was to build self-powered christmas tree balls with a chain of LEDs underneath enabling them to display hidden typography and symbols using the „persistence of vision“-effect which become visible only in case of eye movement or long-exposure shots with cameras.
soon the true potential became obvious; a neutrally-shaped device with
the ability to display images can be used everywhere in public space, where
the eyes follow movements or objects are moving through the field of vision.
